CCIT Seminar with Jutta Haider and colleagues on Green Teaming AI
On October 5th, we look forward to a CCIT seminar with visiting professor, Jutta Haider. Jutta Haider is joined by her colleagues to present and discuss their project Green Teaming AI.
Abstract:
Towards Green Teaming AI: Eliciting and problematising ‘the (missing) environment’ in GenAI
The Green Teaming AI project develops methodological concepts and analytical devices, to 'test' and critique the ways in which ‘the environment’ is represented, rendered, and prefigured (or fails to be so) in GenAI.
While the proliferation of commercial GenAI applications and the hyperscaling of data centers has brought the environmental harms of these technologies into sharper focus, most notably their unsustainable resource use and energy demands, direct environmental impacts of the material infrastructure are not the only way in which the environment and GenAI interrelate. Although indirect environmental impacts and underlying values and assumptions are harder to identify, they remain highly consequential and should be made visible. The project engages diverse stakeholders and raises public and research awareness of GenAI’s indirect environmental effects and develops Green Teaming AI as a participatory approach to address environmental concerns.
Green Teaming AI draws inspiration from the method of ‘red teaming’ AI. Red teaming is typically conducted in technology companies to identify unintended, unsafe, and harmful outcomes of AI models. Inadequate industry disclosure of the data, algorithms, design decisions, and business interests underlying consumer-facing GenAI applications often hinders recognition and ultimately the regulation of their shaping environmental values. Therefore, new methods and community-based approaches to examine how this occurs and what effects it has on environmental communication, governance and meaning-making are needed.
The Greenteaming AI project is broadly informed by new materialism and digital STS. Throughout the course of the project, a set of co-creative workshops are arranged with diverse participants across Sweden. Each workshop focuses on specific contexts of human-environment interactions or sites of environmental meaning-making. Examples include, but are not limited to, economy, ecology, marketing, nature conservation, forestry, and tourism.
The project is part of the MISTRA Environmental Communication (2019-2027) programme.
Project team consists of:
- Björn Ekström, Senior lecturer and researcher in Information Studies at the Swedish School of Library and Information Science (SSLIS), University of Borås
- Jutta Haider, Professor in Information Studies at the Swedish School of Library and Information Science (SSLIS), University of Borås, and visiting researcher at CCIT (Mistra Fellow)
- Malte Rödl, Associate Professor in Environmental Communication at SLU, Swedish University of Agricultural Sciences.
- James White, Postdoctoral researcher at the Department of Technology and Society, Lund University, Sweden
When: October 5th 2026, from 12:00-13:00
Where: 2A08 or online via this Teams link (Meeting ID: 347 793 239 860 511, Passcode: eK6Cb9wq)
Image credit: Lone Thomasky & Bits&Bäume / https://betterimagesofai.org / https://creativecommons.org/licenses/by/4.0/